Marketing Director

Roles and Responsibilities

Primary Role:

Directs marketing strategies and initiatives

Reporting Relationship:

Reports to CEO or executive leadership

Scope of Responsibilities:

Covers all aspects of marketing, including digital, brand, and market research

Decision Making Authority:

Significant in marketing strategy and campaigns

Strategic Planning:

Involved in strategic planning of marketing efforts

Team Management:

Manages the marketing team

Meeting Involvement:

Leads marketing strategy meetings

Project Management:

Oversees marketing projects and campaigns

Communication:

Leads marketing communications

Professional Development:

Enhances skills in marketing strategy and leadership