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Communications Director vs Marketing Director

Primary Role:

Communications Director: Oversees internal and external communication strategies

Marketing Director: Directs marketing strategies and initiatives

Reporting Relationship:

Communications Director: Reports to CEO or executive leadership

Marketing Director: Reports to CEO or executive leadership

Scope of Responsibilities:

Communications Director: Manages all aspects of communication, including media relations and corporate messaging

Marketing Director: Covers all aspects of marketing, including digital, brand, and market research

Decision-Making Authority:

Communications Director: Significant in communication-related decisions

Marketing Director: Significant in marketing strategy and campaigns

Strategic Planning:

Communications Director: Involved in planning and executing communication strategies

Marketing Director: Involved in strategic planning of marketing efforts

Team Management:

Communications Director: Leads the communications team

Marketing Director: Manages the marketing team

Meeting Involvement:

Communications Director: Leads communication strategy meetings

Marketing Director: Leads marketing strategy meetings

Project Management:

Communications Director: Manages communication-related projects

Marketing Director: Oversees marketing projects and campaigns

Communication:

Communications Director: Oversees all communication activities and strategies

Marketing Director: Leads marketing communications

Professional Development:

Communications Director: Grows in communication strategy and leadership

Marketing Director: Enhances skills in marketing strategy and leadership

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