Financial Director/CFO vs Marketing Director vs Program Manager

Primary Role:

Financial Director/CFO: Manages financial health, including strategies and operations

Marketing Director: Directs marketing strategies and initiatives

Program Manager: Oversees specific programs, ensuring they align with organizational goals

Reporting Relationship:

Financial Director/CFO: Reports to CEO or executive board

Marketing Director: Reports to CEO or executive leadership

Program Manager: Reports to a senior manager or director

Scope of Responsibilities:

Financial Director/CFO: Responsible for financial planning, analysis, and reporting

Marketing Director: Covers all aspects of marketing, including digital, brand, and market research

Program Manager: Manages program objectives, resources, and timelines

Decision-Making Authority:

Financial Director/CFO: Key decision-maker in financial matters

Marketing Director: Significant in marketing strategy and campaigns

Program Manager: Decision-making within the scope of program management

Strategic Planning:

Financial Director/CFO: Integral to financial aspect of strategic planning

Marketing Director: Involved in strategic planning of marketing efforts

Program Manager: Participates in strategic planning of program objectives

Team Management:

Financial Director/CFO: Oversees the financial team or department

Marketing Director: Manages the marketing team

Program Manager: Manages program teams and coordinates with other departments

Meeting Involvement:

Financial Director/CFO: Attends executive meetings, particularly around financial planning

Marketing Director: Leads marketing strategy meetings

Program Manager: Leads program-related meetings and updates

Project Management:

Financial Director/CFO: Involved in financial projects and initiatives

Marketing Director: Oversees marketing projects and campaigns

Program Manager: Responsible for end-to-end program management

Communication:

Financial Director/CFO: Communicates financial information to stakeholders

Marketing Director: Leads marketing communications

Program Manager: Communicates program goals and updates to stakeholders

Professional Development:

Financial Director/CFO: Develops financial management and strategic skills

Marketing Director: Enhances skills in marketing strategy and leadership

Program Manager: Develops in program management and strategic coordination