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Primary Role:
Project Manager: Leads and manages specific projects
Business Analyst: Analyzes business processes, identifying improvements
Marketing Director: Directs marketing strategies and initiatives
Reporting Relationship:
Project Manager: Reports to a project sponsor or senior manager
Business Analyst: Typically reports to a project manager or business unit leader
Marketing Director: Reports to CEO or executive leadership
Scope of Responsibilities:
Project Manager: Oversees project lifecycle from initiation to closure
Business Analyst: Focuses on data analysis, process improvement, and project support
Marketing Director: Covers all aspects of marketing, including digital, brand, and market research
Decision-Making Authority:
Project Manager: Decision-making within the scope of the project
Business Analyst: Decision-making within the scope of analysis and recommendations
Marketing Director: Significant in marketing strategy and campaigns
Strategic Planning:
Project Manager: Involved in planning project strategy and objectives
Business Analyst: Involved in providing data and analysis for strategic planning
Marketing Director: Involved in strategic planning of marketing efforts
Team Management:
Project Manager: Manages project teams
Business Analyst: May work within a team or lead project teams
Marketing Director: Manages the marketing team
Meeting Involvement:
Project Manager: Leads project meetings, coordinates team communication
Business Analyst: Participates in meetings to provide insights from data analysis
Marketing Director: Leads marketing strategy meetings
Project Management:
Project Manager: Responsible for complete project management
Business Analyst: Involved in various projects as an analyst
Marketing Director: Oversees marketing projects and campaigns
Communication:
Project Manager: Communicates project updates and liaises with stakeholders
Business Analyst: Communicates analysis and recommendations to stakeholders
Marketing Director: Leads marketing communications
Professional Development:
Project Manager: Focuses on project management skills and methodologies
Business Analyst: Develops business analysis and project management skills
Marketing Director: Enhances skills in marketing strategy and leadership
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