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Executive Assistant vs Marketing Director

Primary Role:

Executive Assistant: Administrative and organizational support for executives

Marketing Director: Directs marketing strategies and initiatives

Reporting Relationship:

Executive Assistant: Reports directly to the executive they support

Marketing Director: Reports to CEO or executive leadership

Scope of Responsibilities:

Executive Assistant: Focused on day-to-day tasks and administrative duties

Marketing Director: Covers all aspects of marketing, including digital, brand, and market research

Decision-Making Authority:

Executive Assistant: Limited to administrative decisions

Marketing Director: Significant in marketing strategy and campaigns

Strategic Planning:

Executive Assistant: Limited involvement, support capacity

Marketing Director: Involved in strategic planning of marketing efforts

Team Management:

Executive Assistant: Manages administrative staff

Marketing Director: Manages the marketing team

Meeting Involvement:

Executive Assistant: Scheduling, preparing materials, taking minutes

Marketing Director: Leads marketing strategy meetings

Project Management:

Executive Assistant: Manages small projects within their role

Marketing Director: Oversees marketing projects and campaigns

Communication:

Executive Assistant: Facilitates internal communication

Marketing Director: Leads marketing communications

Professional Development:

Executive Assistant: Focused on improving administrative and organizational skills

Marketing Director: Enhances skills in marketing strategy and leadership

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