Executive Assistant vs Chief of Staff at HoldCo vs Marketing Director

Primary Role:

Executive Assistant: Administrative and organizational support for executives

Chief of Staff at HoldCo: Strategic and operational advisor, focusing on portfolio management

Marketing Director: Directs marketing strategies and initiatives

Reporting Relationship:

Executive Assistant: Reports directly to the executive they support

Chief of Staff at HoldCo: Reports to HoldCo executive, possibly CEO or board

Marketing Director: Reports to CEO or executive leadership

Scope of Responsibilities:

Executive Assistant: Focused on day-to-day tasks and administrative duties

Chief of Staff at HoldCo: Overseeing operations and strategy across the portfolio of companies

Marketing Director: Covers all aspects of marketing, including digital, brand, and market research

Decision-Making Authority:

Executive Assistant: Limited to administrative decisions

Chief of Staff at HoldCo: Considerable, influencing decisions across the portfolio

Marketing Director: Significant in marketing strategy and campaigns

Strategic Planning:

Executive Assistant: Limited involvement, support capacity

Chief of Staff at HoldCo: Involved in strategic planning for the holding company and its entities

Marketing Director: Involved in strategic planning of marketing efforts

Team Management:

Executive Assistant: Manages administrative staff

Chief of Staff at HoldCo: Coordinates across various management teams within the portfolio

Marketing Director: Manages the marketing team

Meeting Involvement:

Executive Assistant: Scheduling, preparing materials, taking minutes

Chief of Staff at HoldCo: Involved in high-level meetings, providing insights and alignment

Marketing Director: Leads marketing strategy meetings

Project Management:

Executive Assistant: Manages small projects within their role

Chief of Staff at HoldCo: Oversees projects that affect multiple companies within the portfolio

Marketing Director: Oversees marketing projects and campaigns

Communication:

Executive Assistant: Facilitates internal communication

Chief of Staff at HoldCo: Facilitates communication across the portfolio and with external stakeholders

Marketing Director: Leads marketing communications

Professional Development:

Executive Assistant: Focused on improving administrative and organizational skills

Chief of Staff at HoldCo: Develops expertise in portfolio management and strategic oversight

Marketing Director: Enhances skills in marketing strategy and leadership